The core purpose of any website is to convert a visitor to take a specific action. By developing more traffic channels, you are able to increase the amount of conversions(Signup, Educate, Purchase) your website can produce for your business. Here are 10 traffic methods you can implement.
SEO(Search Engine Optimization) is the process of ranking pages of your website on Google, this is an effective way to drive high-quality traffic to your website as search engine traffic has a high buyer intent. This article provides 10 SEO Improvements you can make in 2020
Paid advertising through channels such as Google and Facebook provides on-demand traffic to your website. Each visitor will come at a cost known as “PPC” which stands for Pay-Per-Click. If you have a marketing budget and are looking for traffic fast, then paid advertising would be best.
By posting on your social media profiles regarding your business can drive traffic back to your website when you are successful in developing engaging content for your audience. Social media provides multiple styles of media you can use to promote your business such as written posts, videos, or stories. Make sure you post consistently to stay on top of mind to your network.
All local businesses should be proactive in submitting their business to online directories. These websites usually rank high for keywords regarding local businesses such as “Plumber”, “Mechanic”, and other services within that directories target location. If getting listed on these websites comes with no cost, then you should take advantage of this traffic channel.
Yelp is one of the largest websites for local businesses, they offer a free listing which adds credibility that you are a local business and is an additional landing page that can generate local businesses, new clients, directly from the Yelp Platform.
If you do not have a Google My Business page, I suggest you get one NOW. Google provides businesses the opportunity to create a listing of their businesses which outlines details such as location, service times, and reviews from your previous customers. Having positive or negative reviews can convince a new potential customer whether your business is right for them or not.
People buy from those that they know, like, and trust. If you have a satisfied customer that can promote your business to their friends and family, they are more likely to make a purchase from your business. Develop this traffic method, by providing your clients with an incentive for any new customers they bring in such as a discount on their next purchase.
Email is the largest channel for B2B marketing, an email list is an asset that should be heavily invested in as you are able to develop an email sequence that can generate trust and rapport with your email list before you present them with one of your offers. A way that you can grow your email list is by providing a lead magnet which is an asset such as an Ebook that is given in exchange for an email address.
Blogging is a way to educate your audience about your product or service. Your business is able to display domain expertise by providing high-quality content. This will also help with your website SEO. Educating your audience by providing free content to help with their purchase decision.
The majority of internet usage is done through mobile devices, make sure that your website looks just as good if not better on mobile devices and loads fast to ensure that visitors are able to get an understanding of what services or products that your business provides.
MapilitMedia provides digital marketing services to local businesses in Toronto that result in more website traffic. If you are interested, you can email us at support@mapilitmedia.com.
