People have short attention spans. You have to take this into account when designing your website. Your site must capture their interest immediately to convince them to stay and browse longer. This means that your webpages must load quickly, otherwise they’ll lose patience and click out of your site.
Here are 5 reasons why site speed optimization is essential:
A fast-loading webpage also improves the SEO value of your site. The Google Speed Update in 2018 confirmed that page speed is a direct ranking factor. It can also affect your ranking indirectly. Page speed can reduce your bounce rate and increase your dwell time. These factors signal to the search engine that users find your website engaging, potentially improving your ranking.
Users admit to leaving websites that take too long to load, regardless of what device they’re using. When your website doesn’t meet the urgent demand of consumers, your bounce rate will likely rise. This leads to lost leads and potential customers. Why waste resources, sending traffic to your website, only to have visitors leave due to poor site speed optimization.
Site speed is more important now that consumers have become dependent on their smartphones for various shopping activities. People often use their mobile to look for brands and service providers near them, especially when they’re in transit or in a hurry. Site speed optimization is essential for mobile users as they may not always be on the fastest network, so ensuring the data required to load your content should be kept to a minimum.
With a fast loading website, visitors are able to quickly view your offerings and access your pages without having to wait very long. Site speed optimization could mean the difference between a customer converting on your website through the checkout page on an ecommerce website or converting through a contact form with a service based website. Don’t let a slow loading website be the reason that a potential customer decides to leave your website.
By having a fast website, it shows visitors that you invested the resources to ensure a speedy user experience. A website is usually the first point of contact for a business and providing a professional first impression to your potential customers is important.
In summary, the main points covered for this article why site optimization is essential are Affects SEO rankings, User Experience, Mobile Usability, Affects Conversions, and Professionalism.
Mapilitmedia Inc. provides site speed optimization services, if you agree with the 5 points mentioned above and understand why having a fast loading website is essential for your business then check out our site speed optimization page.
The methods used to tackle the 5 points mentioned above are Image Optimization, Disable Inactive Plugins, Compress HTML, JS,CSS files, Website Caching,Database Optimization,Detect 404 Errors, and Reduce Redirects. A client report will be provided which outlines the improvement of your website speed and delivered in 1-2 days.