As a business whose main customers are local to their location, having an optimized Google Maps listing is crucial to generating new potential customers and showing that your business is reputable in your area by having positive review ratings. Here are 5 tips to improve your rankings on Google Maps in 2022.
Google Reviews are one of the most important ranking factors as it gives potential customers insight into how others experienced your business. Therefore having more positive or negative reviews will drastically increase or decrease your business rankings. Make sure to have at least 5 reviews as this will display the number of reviews on your Google Maps listing instead of only just your star rating. Kindly ask your customers to leave a positive review on your Google Maps listing to develop a positive reputation as a local business.
If you have not selected a primary category for your business on Google Business Profile Manager, you should select an available category that accurately reflects your business. MapilitMedia Inc is a Web Design and SEO agency so having the business in the “website designer” category would be most optimal. Queries such as “website designer near me” would place my business in the rankings as MapilitMedia Inc classifies itself as a website designer.
Google checks your website to see if what is displayed on your Google Maps listing and website match. If it doesn’t match, this will negatively affect your Google Maps ranking as there’s a discrepancy within your business information. Keep this in mind, whenever you change any business information within your website to update your Google Maps listing information to match so that your rankings are not negatively affected.
Embedding your Google Maps to your website is a positive signal to Google that your business information is accurate. Also, having a business location displayed on your website generates trust to potential customers as it shows a real physical presence within the area they’re searching for.
The Description of your business on your Google Maps listing should be a brief overview of what services or products your business offers and the specific location/s which your business serves. Make sure to include keywords such as your business name, location, business category, and services/products to improve your rankings for those keywords.
So those are MapilitMedia Inc.'s 5 tips to improve your Google Maps listings in 2022. I hope you will take action and generate positive results for your business. If you need any help with your online presence such as Web Design & SEO, feel free to contact us and we’ll be happy to assist you.