During the research stage, we look over your current website and your competitors' PPC campaigns to determine keywords to target for the PPC campaign. We will also discuss the monthly budget and analyze the average CPC for the keywords targeted.
Once we do the audit of your website/competitor sites, we can decide which keywords to focus on to generate more traffic from Paid Traffic. We will plan the ad copy and determine the landing pages for these campaigns. A custom landing page may benefit clients if the current pages aren't optimal for the PPC campaign.
Once the plan and strategy are concluded, then the implementation of the plan will be started. This is where our PPC specialists will create the PPC campaign based on the plan. The correct demographic and keywords will be set and the ad sets will be created linking to the correct landing page/s.
Once the changes are implemented then the PPC campaign needs to be monitored to ensure that the campaign is resulting in clicks at the correct cost-per-click. Any necessary adjustments will be made such as negative keywords, ad copy changes, and changes to keyword bidding.