During the research stage, we look over your current website and your competitors' SEO traffic to determine what keywords the website is already ranking for and how the website page design/structure is to determine what on-page optimizations can be done to improve rankings.
Once we do the audit of your website/competitor sites, we can decide which keywords to focus on to generate more traffic from search engines. We will do resource allocation to determine if more content needs to be written or current content on the website can be optimized. Also, we will plan what on-page optimizations can be done to improve page speed or user experience to satisfy core web vitals and search engine console errors.
Once the plan and strategy are concluded, then the implementation of the plan will be started. This is where our SEO's make the necessary content/website updates based on the strategy plan determined using the insights acquired during the research phase.
Once the changes are implemented then the campaign needs to be maintained to determine, if changes make a positive impact on the ranking of the keywords/phrase targeted in the campaign. Feedback from the campaign will be used to determine further actions.